Case Studies

Supporting Karen Tomlin - Soma Breath Instructor

Karen and I first met at a business start-up club where I was invited to speak about my business. Having previously attended the club with another project; I was familiar with the environment. Karen, an experienced Pranic Healing therapist, had recently trained as a Soma Breath Instructor and was looking for assistance in integrating breathwork into her business.

After an initial discussion covering her existing business, we talked about how I might be able to support her breathwork business. Karen kindly offered me a couple of breathwork sessions to experience its benefits firsthand. Initially sceptical, I soon realised the profound healing effects of regular breathwork practice. Following further conversations, we established that we were a good fit for collaboration and agreed to work together.

While Karen has extensive business experience and successfully built her Pranic Healing practice, she was keen to have support in launching the breathwork venture.

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Key Actions Taken

• Conducted initial research into Karen’s existing business.

• Held in-depth discussions on her vision for the new venture and her areas of need.

• Researched Soma Breathwork and other breathwork modalities.

• Completed competitor analysis.

• Identified areas where I could provide support.

• Established financial arrangements.

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Findings & Strategic Decisions

Event Promotion 

• Breathwork sessions available via Eventbrite. 

• Weekly 40-minute Zoom sessions every Wednesday evening at £19. 

• First session to be launched on 2nd April 2025.

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Website Considerations

• Explored the option of a dedicated website versus using the existing one www.karentomlinpranichealer.co.uk. 

• Website updates managed by Webahead, which Karen preferred to retain. 

• Identified an issue with an invalid SSL certificate. 

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Business Expo (March - Bicester) 

• Assisted for the 4-hour duration. 

• Created a dedicated URL: www.karen-tomlin.co.uk. 

• Developed a looped presentation highlighting Soma Breathwork benefits. 

• Agreed on printed business cards. 

• Suggested a free taster session for event attendees. 

 

 Marketing & Social Media 

• Established new social media profiles (Facebook, TikTok, LinkedIn, Instagram, and Google Business). 

• Created a consistent posting schedule (3 posts per week). 

• Attended networking events for exposure. 

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Community Building 

• Set up a Mailchimp account to engage existing email contacts. 

• Created a WhatsApp group to foster a community. 

• Send 1-2 emails per week for audience engagement. 

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Business Infrastructure 

• Developed a QR code linking to Eventbrite. 

• Explored event themes (e.g., ADHD, stress relief) and promotional offers. 

• Established a dedicated email address (@karen-tomlin.co.uk). 

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Achievements & Growth

• Over the subsequent months, all planned actions were successfully implemented, resulting in:

• The official business launch.

• Creation of events and formation of industry connections.

• Growth in social media presence, with hundreds of followers worldwide.

• Increasing audience participation, with over 50 sign-ups for a single event.

• Karen hiring a social media manager due to increased engagement.

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Looking ahead, the focus remains on expanding the user base, delivering exceptional breathwork sessions globally, and eventually entering the corporate sector.

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Reflections & Future Outlook

Being involved from the inception of this project has been an incredibly fulfilling experience. Transforming an idea into a tangible business has been an exciting journey, albeit one filled with challenges. 

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Has it been easy? No.

Launching a new venture is always demanding, with inevitable highs and lows. Beyond strategic planning and technical support, a significant aspect of my role has been providing Karen with reassurance, guidance, and encouragement. Face-to-face meetings have been invaluable, complemented by virtual sessions to ensure comprehensive support. 

While my work has evolved beyond traditional personal assistance, I prefer to think of myself as a business consultant, offering expertise, structure, and unwavering support throughout the process. I look forward to continuing this journey with Karen through 2025 and beyond, excited for the new milestones we will achieve together.