Thursday Thoughts - 7 Business Myths That Deserve the Bin - FREE Download

Stuart Ashley
Oct 2
3 min read

Why waiting for perfect is the slowest way to start and what to do instead

Introduction

You’ve got a business idea. Maybe even a name, a half-finished logo, and a few scribbles in your Notes app. But something’s keeping you from launching. Not lack of talent. Not lack of time. Just a handful of myths that sound like wisdom but act like quicksand.

These myths are everywhere, they're whispered in startup books, echoed in social media, and reinforced by comparison culture. They convince smart, capable people to wait. To polish. To overthink. And they slow down the very thing that builds momentum: imperfect action.

Let’s bust seven of the most common myths and replace them with something far more useful: truth.

The Problem

Perfection is seductive. It promises safety, credibility, and control. But in reality, it’s a delay tactic dressed up as strategy. Founders get stuck tweaking logos, rewriting bios, and waiting for the “right time” while their ideas gather dust.

The longer you wait, the harder it gets. Confidence dips. Energy fades. And the myth of perfection becomes a self-fulfilling prophecy: “I’m not ready yet.”

The Simple Fix

Forget perfection. Focus on doing. Starting small, messy, and real beats waiting for a fantasy version of readiness. These seven myths are common and completely optional.

The Results

When you let go of perfection and power into progress:

You build faster
You learn quicker
You attract real feedback
You stop performing “business” and start doing it
You create momentum and momentum is magic

Why It Works

Because clarity comes from action, not theory. Every imperfect launch teaches you something. Every post, pitch, or product "no matter how rough" helps you refine your offer and connect with your audience.

Perfection is static. Progress is alive. And your business needs movement, not myth.

The 7 Myths (and the Truths That Replace Them)

1. Myth: You need loads of money to start

Truth: Most businesses begin lean. Think test-and-learn, not build-and-burn. You don’t need a £10k website or a full product line. You need a way to test your idea with real people. That could be a free landing page, a social post, or a simple offer. Spend slowly. Learn quickly.

2. Myth: You must quit your job immediately

Truth: Side hustles are valid. Build momentum before making the leap. Quitting cold turkey sounds romantic, but it’s rarely strategic. Use your current income to fund experiments. Build traction while the stakes are lower. The leap becomes less terrifying when you’ve already built a bridge.

3. Myth: Success happens overnight

Truth: Most “overnight” wins are years in the making. Patience is strategy. The viral post, the sold-out launch, the “sudden” success? Usually backed by months (or years) of quiet effort (or just BS). Don’t compare your day one to someone else’s year five. Build slowly. Celebrate progress.

4. Myth: You can do it all alone

Truth: Collaboration, mentorship, and community are essential for growth. Yes, you’re resourceful. But isolation is a growth killer. Find people who challenge, support, and inspire you. That could be a mentor, a peer group, or a community like yours. Business is better with backup.

5. Myth: You need a perfect business plan

Truth: Plans evolve. Start with clarity, adapt as you learn. A 30-page document won’t save you if the market shifts. Start with a simple outline: Who are you helping? What’s the offer? How will you reach them? Then test, tweak, and grow. Flexibility beats formality.

6. Myth: You must be an expert in everything

Truth: Learn as you go. Delegate or outsource where needed. You don’t need to master SEO, branding, accounting, and email funnels. You need to know what matters most right now and get help with the rest. Focus on your zone of knowledge. Google the rest or phone a friend.

7. Myth: You need a fancy website to start

Truth: Start with simple landing pages or social media. Validate first, polish later. A clean Instagram bio and a Stripe link can be enough. Don’t wait for the perfect homepage. Start with what works now. You can upgrade once you’ve proven people care.

Quick Action Checklist

Here’s what you don’t need to launch:

💸 A big budget
👋 Quitting your job
⏰ Overnight success
🧍‍♂️ Doing it all solo
📊 A perfect business plan
🎓 Expertise in everything
🌐 A fancy website

Final Thought

If you’re waiting for perfect, you’re not building a business, you’re building a delay. The good news? You can change that today. Launch the thing. Post the offer. Send the email.

Imperfect action is how real businesses begin.

The FREE Download is below -