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Tuesday tips, saving time each week

  • Writer: Stuart Ashley
    Stuart Ashley
  • Sep 9
  • 2 min read

How One Local Service Provider Saved Hours Each Week and Found a Smarter Way to Work (FREE Download)


Introduction 

If you run a small business, you’ve probably felt the admin creep. The endless messages, the double bookings, the “Can I just ask…” texts at 10pm. One local massage therapist, let’s call her Sarah, was spending more time coordinating appointments than actually treating clients. She loved her work, but the admin was draining her energy and eating into her evenings.


The Problem

Sarah’s business was growing, but so was the chaos:

  • Bookings came in via WhatsApp, email, Instagram DMs, and even handwritten notes from her yoga class

  • She spent hours each week confirming appointments, chasing missed messages, and manually sending reminders

  • Clients often asked the same questions: “Where are you based?” “Do you do home visits?” “How do I pay?”

She was stuck in a loop, busy, but not productive.


The Simple Fix

Sarah didn’t overhaul her entire business. She made three smart, manageable changes:

  1. Online Booking System - She set up a free Calendly account linked to her availability. Clients could book directly, choose their preferred time, and receive automatic confirmations.

  2. AI-Powered FAQ Assistant - Using a free AI chatbot tool, she created a simple assistant for her website and social media. It answered common questions instantly, location, pricing, services, all without her lifting a finger.

  3. Automated Reminders & Follow-Ups - She connected her booking system to email and SMS reminders. Clients got a nudge 24 hours before their appointment, and a follow-up message after, inviting them to rebook or leave a review.


The Results

  • Admin time dropped from 6–8 hours/week to under 2

  • Fewer missed appointments and last-minute cancellations

  • More bookings through her website, less chasing via DMs

  • Clients felt more confident and informed, without needing constant replies

Most importantly, Sarah got her evenings back. She could focus on her treatments, spend time with family, and even start planning a new wellness workshop.


Why It Works

  • Centralising communication reduces overwhelm. One booking link replaces five inboxes.

  • Automation handles the repetitive stuff so you don’t have to.

  • AI tools are great at answering FAQs consistently and instantly, freeing you up for real conversations.

  • Clients feel more in control when they can book, cancel, and get answers without waiting. That builds trust and encourages repeat business.


Quick Action Checklist

Want to save time like Sarah? Start here:

 Choose a free booking tool (e.g. Calendly, Fresha, or Square Appointments)

Set your availability and link it to your website or bio

 Write down your top 5 FAQs and plug them into a chatbot or autoresponder

 Set up automatic reminders for bookings (email or SMS)

 Test the system yourself, make sure it feels smooth and easy

 Tell your clients! Share the new process in a post or pinned story


👉Want a printable version of this system?

Here you go, it's yours to download for FREE!

A photograph of clocks at London's Canary Wharf
We have all the time in the world....

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